Now Playing Tracks

Thank you for always being there for me, Bru. To listen when I want to talk kahit na medyo madrama at halos lahat is about LOVELIFE. Thank you for making me believe that everything would be okay when all I want to do is to walk away :)) Thank you sa pag share ng mga SECRETS mo and everything. You’ll always be my PARTNER IN CRIME, my SISTER and my FRIEND UNTIL THE END. You the best, Bruha! I love you! Kahit mag-away pa tayo ng ilang beses. Haha! Tandaan mo, BANGKA lang ang nahihiwalay satin kaya walang reasons para di tayo magkita. HAHAHA! Mwamwatsuptsup :*

MEDIA LITERATURE: HISTORICAL RESEARCH FOR THE WEBSITE FRIENDSTER

With the advent of internet, social networking sites become the focal point of attention of a myriad of people around the world. Diverse entities are being connected through their communal areas of interest, relationships, mutual ideas, values and many more. Means of communication among individuals become faster and easier. It serves as the latest arena of finding new friends, gaining information and a sort of entertainment to a lot of people.

Social networking sites are web based services that allow individuals to construct a public or semi-public profile within a bound system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site (Boyd and Ellison, 2007).

Social networking sites are frequently researched in terms of their impact on people’s privacy, ways of communicating and managing relationships with others. Social networking sites do more than enable socializing; they are impression management tools which allow us to manage the way others perceive us. The photos user’s post, the personal data they share and what they emphasize through updates and blogs are all elements that paint an image of how a person is aiming to portray themselves to others. Users craft their identity and guide perceptions by deliberately revealing particular information and presenting it in a particular way. Users provide certain information about themselves in order to guide how others perceive them. The photos, thoughts, events, and personal data people choose to share and not share with others is important as it helps us understand how a person is portraying themselves and their lives to others (Harrison & Thomas, 2009).

Jonathan Abrams is a co-founder and Managing Partner of Founders Den, and co-owner of the San Francisco nightclub Slide. Previously, Jonathan was the founder & CEO of the pioneering social networking service Friendster, the online event service Socializr, and the social bookmarking startup HotLinks.

Jonathan was born in a frozen land north of America, and began his career as a software engineer at companies such as Netscape and Nortel. Jonathan holds an Honors B.Sc. in Computer Science from McMaster University, which he received after flunking out of engineering school.

Jonathan is a member of the advisory board of the Silicon Valley Association of Startup Entrepreneurs, a top-rated mentor at The Founder Institute, a mentor in Steve Blank’s LeanLaunchPad entrepreneurship classes at Stanford and Berkeley/Columbia, an investor in the business that launched Venture Hacks and AngelList, and has been extensively involved in the Silicon Valley entrepreneurial community for over ten years, including past roles such as co-chair of the SDForum Venture Finance SIG, moderator of the SVASE CTO Forum, and a judge for the Stanford Entrepreneur’s Challenge business plan contest, the UC Berkeley Business Plan Competition, the Stanford-Berkeley Innovators’ Challenge, the Intel Challenge, and Start-Up Chile.

History of Friendster

Friendster was founded by computer programmer Jonathan Abrams in 2002 before the creation, launch and adoption of MySpace (2003), Facebook (2004), and others.The name Friendster is a portmanteau of “friend” and Napster. Napster at the time was a controversial peer-to-peer file sharing Internet service that was launched in 1999; by 2000, “Napster” was practically a household word, thanks to several high-profile lawsuits filed against it that year. The old Friendster site was founded in Mountain View, California by Jonathan Abrams in 2002 and was privately owned. Friendster is based on the Circle of Friends (social network) technique for networking individuals in virtual communities and demonstrates the small world phenomenon. Friendster was considered the top online social network service until around April 2004 when it was overtaken by MySpace in terms of page views, according to Nielsen NetRatings.

Friendster.com went live in 2002 and was quickly adopted by three million users within the first few months. Publications including Time, Esquire, Vanity Fair, Entertainment Weekly, US Weekly and Spin wrote about Friendster’s success and the founder appeared on magazine covers and late-night talk shows. Friendster’s rapid success inspired a generation of niche social networking websites including Dogster and Elfster. Friendster had also received competition from all-in-one sites such as Windows Live Spaces, Yahoo! 360, and Facebook. Google offered $30,000,000 to buy out Friendster in 2003, but the offer was turned down.

Friendster was then funded by Kleiner, Perkins, Caufield & Byers and Benchmark Capital in October 2003 with a reported valuation of $53 million. Friendster’s decision to stay private instead of selling to Google in 2003 is considered one of the biggest blunders of Silicon Valley, the Associated Press claims. In April 2004, John Abrams was removed as CEO and Tim Koogle took over as interim CEO. Koogle previously served as President and CEO at Yahoo!. Koogle was later replaced by Scott Sassa in June 2004. Sassa left in May 2005 and was replaced by Taek Kwon. Taek Kwon was then succeeded by Kent Lindstrom, following a recapitalization by Kleiner and Benchmark that valued Friendster at less than one-twentieth its 2003 valuation.

As of 2008 Friendster had a membership base of more than 115 million registered users and continued to grow in Asia. According to Alexa, the site has suffered an exponential decline in traffic in America since 2009. From a peak 40 ranking it reached 800 in November 2010. Most people have since attributed this decline to the rise of Facebook, a rival social networking site. In August 2008, Friendster hired ex-Google executive Richard Kimber as the CEO. Kimber focused on Friendster’s expansion in Asia.

On December 9, 2009, it was announced that Friendster was acquired for $26.4 million US by MOL Global, one of Asia’s biggest Internet companies. MOL Global is funded by one of Malaysia’s successful businessmen, Tan Sri Vincent Tan, Chairman and Chief Executive of Berjaya Corporation Berhad. In June 2011, the company repositioned itself into a social gaming site and discontinued user social network accounts. But Friendster accounts will not be deleted and users can still log in using their existing e-mail login and password. They also stated that contact list (or friendlist) will be preserved along with user’s basic information.

Friendster said that in the new and improved website, the focus will be on pure “entertainment and fun”, and aims not to compete with, but rather to complement Facebook. Financial history The company was originally founded in 2002 with a $12 million investment by Kleiner Perkins Caufield and Byers, Benchmark Capital, and private investors.

In 2003, Friendster management received a $30 million buyout offer from Google, which they declined. Friendster received another $3 million in funding in February 2006 from Kleiner Perkins Caufield and Byers and Benchmark Capital. In August 2006, Friendster also received $10 million in funding in a round led by DAG Ventures, and Friendster announced in August 2008 that it had raised an additional $20 million in funding in a round led by IDG Ventures. Prior to its acquisition by MOL Global, Friendster was backed by Kleiner Perkins Caufield and Byers, Benchmark Capital, DAG Ventures, IDG Ventures, and individual investors.

Friendster still enjoys great popularity, but of a more regional nature (it has translation capability into Chinese, Japanese, Korean, Spanish and other languages), but its glory days have long passed and lessons have been learnt, however in 2006 it was awarded a patent for its “Web of Friends” facility, allowing users to visualise their friends as nodes in a web. Friendster still has its loyal following, and lots of people find themselves creating an account on the site just to add to their network of networks, but it’s no longer a real player in the industry.

In November 2009, Friendster announced a global partnership with MOL AccessPortal Berhad (MOL), a leading payments provider leveraging a network of over 600,000 physical and virtual payment channels worldwide, to power the Friendster Wallet and a payments platform enabling micro-spending for over 115 million registered users on Friendster.

The Friendster Wallet was designed to support a variety of payment methods including pre-paid cards, mobile payments, online payments and credit card payments. Friendster also partners in with content partners such as game developers and publishers which provides monetization solutions on the Friendster platform leveraging on MOL’s payment channels and Friendster’s large userbase.

Development of Friendster through the years…

Friendster has been an open site since August 2006 when it first began allowing widgets and content to be embedded in user profile pages through its developer program.Roughly 39 percent of Friendster’s users have widgets on their profile. Friendster gives software developer’s access to APIs that utilize content and data within the Friendster network to build and deploy customizable applications on and off Friendster.

Friendster’s Developer Program is an open, non-proprietary platform with an open revenue model. Friendster was the first social network to support both the OpenSocial and the Facebook Platform.

In December 2009, Friendster relaunched its website with a new interface.

Friendster, a leading online community site with more than 27.5 million users, has seen significant business gains as a result of implementing Akamai’s global content delivery and high-availability managed storage services. Improved site performance, specifically faster page download times, translated into immediate business value for Friendster, measured by increased site usage and revenue.

Since implementing Akamai’s solution in March, Friendster, which ranks as one of the top 100 sites on the Internet*, has offloaded a significant percentage of its total traffic from origin servers, avoiding the need to buy additional costly infrastructure. With Akamai handling global content delivery using Akamai’s proprietary EdgePlatform™, Friendster has increased site usage and enabled more advertising to be consumed on the site. The result is an increase in revenue due to improved performance. Friendster will also use Akamai’s streaming solution to offer users the ability to add streaming audio and video to their online profiles.

The Story of Friendster Philippines

Friendster Philippines has been in the news a number of times. Despite their problems in the US, and shopping around for a buyer, it still seems to be making waves locally as The social network. According to some commentators, they shifted their user base to the Philippines and other places when the early US adopters left due to performance problems.

Unfortunately, the number of local users – 5 million has not translated into financial success for them. One early move was to go mobile with a SMS version in partnership with local mobile operators and the Entertainment Gateway Group, a content provider.

In early 2005, Friendster made the deal with pusit.com to put up Friendster Classifieds based on the Pusit platform. They then announced an ad product, but didn’t have a test product for months. It didn’t perform very well and was apparently pulled out.

The Friendster Mobs chat service was announced was available for a while and then added to the Friendster links without much fanfare.

Then the word spread that something was amiss. The original Friendster Philippines office closing down. Some of the pusit.com projects like Xackup and Eskwela moved to PiKitchen. So this seems to be – no more Friendster Philippines?

Then this article explained that Friendster Philippines was still running, “under the auspices of the Entertainment Gateway Group Co. (EGG) but report directly to Friendster’s key officials.” The local team head used to be with Pusit.com and he apparently took some people with him.

So where is Friendster Philippines going? Based on the article, is Friendster development now offshored to the Philippines? There were efforts to get official comment from either side but because of NDAs, nobody can get any statement from anyone.

Friendster’s Jonathan Abrams: Failure Is A Matter Of Perspective Jonathan Abrams, the founder and former CEO of the social networking website Friendster, was asked by MBA students how to survive the torrential waters of entrepreneurship. His response: “I don’t know.”

STANFORD GRADUATE SCHOOL OF BUSINESS —MBA students crowded into a Stanford Graduate School of Business classroom to listen to Jonathan Abrams, the founder and former CEO of the social networking website Friendster, answer the question of how to survive the torrential waters of entrepreneurship. His response: “I don’t know.”

In addition to Friendster, the self-described serial entrepreneur founded the social bookmarking website Hotlinks and the online event management service Socializr. However, his career in startups has been a roller coaster ride. Hotlinks went down in the dot-com crash in the early 2000s, and Friendster, which was left behind years ago by juggernaut social networking site Facebook, is now used as a business school case study of what not to do. Despite the ups and downs, Abrams doesn’t know exactly what compelled him to move forward.

“Most people don’t cross the fear chasm, and with good reason because most startups fail,” he explained. “But to an entrepreneur the ups and downs sound cool rather than scary.”

To Abrams, the life of an entrepreneur is not as glamorous as many seem to believe it is. The media often portray the startup as a get-rich-quick scheme when the reality is that most entrepreneurs don’t stay in business. The average new venture bellies up within five years, and the most successful bosses still earn 35% less in 10 years than they would if they were working for someone else, he said. Even when Abrams experienced the lowest valleys of his career, he said it helped to remember that “It’s not just you.”

Back in 2002, Abrams found himself wondering if his career had already peaked at age 29. He had been laid off as a software engineer at Netscape. His startup, Hotlinks, was not going well. Silicon Valley was dead due to the dot-com crash. With free time on his hands, he began to think about a new company that would change the way people viewed online interaction.

At the time, most people who interacted online used handles, like CompGuy254, instead of their real names. Instead, Abrams wanted to abolish the pseudonyms and make a website that would allow its users to connect to their friends and build an online social network. The network became known as Friendster.

“Half my friends loved it, and half my friends thought it was the stupidest thing they ever heard of,” he remembered.

At the time, Abrams had no idea how big Friendster would become. Venture capitalists invested in Friendster early on and raised millions to expand the social network. Publications like Entertainment Weekly and Vanity Fair deemed Abrams a “Breakout Star of 2003” and “The Social Pioneer.”

However, as with most startups, the ups didn’t last. The website experienced several performance issues, such as long loading times. Many of the investors wanted to partner with other companies instead of focusing on the basic problems of the website. Competition from other companies, even before Facebook came onto the scene, began to overwhelm. Eventually, Abrams lost control of his company and was replaced as CEO.

When looking over his own entrepreneurial rollercoaster ride during the talk organized by the student Entrepreneur Club, Abrams told the MBAs that it was probably smarter to not be an entrepreneur in the first place. His newest company, Socializr, is not growing as he hoped, and he is currently in the process of selling it. “Am I Charlie Brown? Always running for the football?” He chuckled.

In the end, he said, it’s how you perceive failure. Although Friendster is often called an “iconic failure,” it is still in business today, which is better than most startups. It has millions of users in Asia, and it inspired an entire industry of online communication.

As for the future, “You never know what can happen next,” Abrams said.

Site Transformation

In June 2011, Friendster shifted from social networking site to a social entertainment site which focus on gaming and entertainment. The accounts are unchanged and still existing. However, all the photos, messages, comments, testimonials, shoutouts, blogs, forums and groups that the users may have had in the past may no longer be part of their Friendster account. An exporting tool is provided to back up the information of the user account. This tool has an ability to export photos to Flickr and Multiply.

Deadline given to users to export their photos was extended to 27 June 2011. Photos which are not exported by the deadline have been removed and not retrievable. This has enraged many users who posted hate messages on the official support communityhttp://getsatisfaction.com/friendster.

In 2 months after the new Friendster has relaunched, Friendster has attracted more than half a million new users and now includes over 40 premium games. Some of the result of the Frienster relaunch: Daily and Monthly Active Users have increased by 50 percent. More than 90 percent of new users came from Asia. There are 40 premium games and hundreds of free-games-and-applications with nearly half of the new users play between 1 to 5 games in a month. 30 percent of them spend more than 45 minutes a day. 10 percent of them have bought virtual credits in Friendster.

The reasons behind Jonathan Abrams losing control of Friendster:

A great explanation of what happened can be found in the excellent paper “Common Shareholder Vulnerability in Venture-Backed Startups”, by Jesse M. Fried, Professor of Law at the University of California Berkeley, and Faculty Co-Director of the Berkeley Center for Law, Business and the Economy:

“Most academics studying venture-backed startups have failed to understand the frequency with which VCs end up in control of boards. VCs formally take a majority of the board seats in only about 25% of startups. In about 15% of startups, common shareholders maintain a majority of board seats through successive financings. In the remaining 60% or so neither common nor VCs end up with a majority of the seats; instead, the “swing votes” are held by so-called “independent directors” – industry experts agreed to by both the common stockholders and the VCs. However, these outside directors are usually acquaintances of and recommended by the VCs. Entrepreneurs rarely have sufficient contacts to fill these positions, and tend to acquiesce to the VCs’ recommendations. Most of these outside directors have – or can expect to have – long-term professional and business ties with the VCs, who are repeat players. Cooperative outside directors can expect to be recommended for other board seats, or even to be invited to join VC fund as a “venture partner.” Thus, the outside directors are not truly independent. Should a conflict between the VCs and other investors arise, they can be expected to side with the VCs. As a result, the percentage of start-up boards effectively controlled by VCs is closer to 80-90%.”

In the words of VentureHacks (an amazing resource for entrepreneurs, which I am an investor in), “Valuation is temporary, control is forever”.

Awards and recognitions

In July 2006, Friendster was awarded Key Social Networking Technology Patent. In 2007, Friendster was selected by AlwaysOn Media as Top 100 Private Company Award Winner. In April 2008, Friendster became a Webware 100 winner. In 2009, the site was the subject of a satirical portrayal by The Onion News Network of the site’s discovery as an archaeological relic, untouched since 2005. In May 2010, Friendster was recognized as one of the “Hottest Silicon Valley Companies” by Lead411.

Sources:

http://www.pinoytechblog.com/archives/the-story-of-friendster-philippineshttp://www.jabrams.com/bio/http://www.akamai.com/html/customers/featured_site3.htmlhttp://www.quora.com/Friendster/What-were-the-reasons-behind-Jonathan-Abrams-losing-control-of-Friendsterhttp://www.gsb.stanford.edu/news/headlines/friendster_11_10.html

MEDIA LITERATURE: ADVERTISING AND PR TRENDS

MEDIA LITERATURE: ADVERTISING AND PR TRENDS

There is nothing permanent except change. This must mean that the occurrence of constant change in our lives and throughout the universe is ancient wisdom. Change is here to stay; we should just learn how to deal with it. We continue everyday to evolve and improve taking advantage of new opportunities and learning from mistakes and setbacks.

In present time, computer technology had a big impact on our industry. The Internet changed the way we communicate and market. Employees come and go and clients have been gained and lost through mergers, acquisitions and changing economic times. The public relations and advertising business is going through a period of scrutiny and assessment.

Every year, we always see changes and new trends in advertising. And as we head into year 2012, we are likely to see more radical changes. So in this post, we provided two lists from different advertising-themed sites that predicted some of the biggest trends and possibilities for 2012.

  • The first list is from Small Business Advertising Strategies.

Automated Marketing

In the past, marketing automation was restricted on email and email nurturing domain. But 2011 has witnessed the expansion of social customer relationship management. We are likely to see this trend continue even further in 2012.

Rather than being viewed as an early adoption tool we are likely to see more organizations use it as a mainstream solution for connecting their marketing operations from the top, through to online search engines and finally down to the sales and customer service level.

All Employees are Marketers

Social networks have become the optimum solution for aggregating and sharing interests, positive or negative. This has made product or service awareness, lighting fast. This will ultimately lead to businesses becoming increasingly focused on creating and managing perception of their products or services.

This trend began in 2010, when companies began paying attention to what their customers have to say about their needs and wants through social buzz.

In 2011, this trend expanded further when companies began to respond to customer comments on digital formats. In 2012, we are likely to see companies use this medium further by creating and sharing content through its employees and evangelistic customers, to help define products, brands and services from the grass root level upwards.

It’s About Know More About Who I know

The need to keep with your friends’ preferences has seen a continuous rise among users on social networking sites, like Facebook. This power will be fine tuned to harness and encourage users to follow their friend’s leads or recommendations.

Personal content recommendation through Facebook stores and involved e-commerce websites will be powered and filtered by symbols of preferences such as “like”, hashtags, and +1.

Likes and + are Concrete Metrics

The influences of “likes” will expand beyond the online text context, it will likely have a bigger impact on the dissemination of video content. Digital content providers will design and filter their content to users based on “likes” provided by users and their friends.

Since they are in a position to determine what users are most likely to watch, digital content providers will help narrow down what they are after, saving users time and energy. In the future, we are likely to see Facebook acquire or partner with digital content providers like Hulu or Buddytv to provide a “social TV” service.

Social Mobile and Local

The use of mobile devices to transact in certain markets, like travel, dinning, shopping, etc will likely see an increase. According to the results found by a recent study, one-third of American adults use smartphones and that figure is poised to rise in the coming years. At the moment, click-through rates are already higher on mobile platforms than they are on desktop computers.

Location based marketing through Foursquare and similar services will like see a higher penetration rate. It is projected that 50% of last minute holiday shopping, for the year 2015 will be done via mobile devices. Therefore, marketers will have to look for ways to use this medium as the adoption of mobile devices becomes increasingly pervasive.

Long Live Group Discounts

Consumers have become rather price sensitive in the recent past, due to a recessive economy and dwindling incomes experienced by many consumers. This has led to the proliferation of local deal companies like Living Social, Groupon, Zulily, etc, which are likely to see an even greater following in 2012.

This rising trend has even garnered the attention of major online retails websites like Amazon.com, recognizing the value this type of services have to offer to their consumers. Daily deal offers will become increasingly local. Intelligent players employing the use of mobile markets and geo-based offers will likely become the category winners.

Social Networks as Search Engines

The use of social networks as a source of paid traffic will see a trickle over effect in the referral of organic search traffic. In the past year, small and business technology firms began using social networking more often in marketing their products.

In 2012, we are likely to see this trend become more dominant. For companies interested in preserving or improving their ranking on SERPs, social marketing services will no longer be an option in 2012.

  • Small Business Advertising Strategies gave us seven trends that are more likely to happen. Last but not the least was from Econsultancy Digital Marketers United, which on the other hand, listed five possible advertising trends for 2012.

Marketers need to get to grips with attribution

Throughout 2011, brands and marketers struggled to get their heads round cross-channel attribution and understanding what each channel brings to their overall marketing efforts.

This issue is showing no signs of disappearing over the next twelve months, especially as the number of available channels is continuing to grow.

As more channels make the attribution process even more complex, brands and marketers will need to start considering solutions that can help them keep track of where spend is being allocated, in line with the actual channel that a conversion can be attributed to.

Otherwise they are blindly designating budgets based on rough estimates, which is by no means effective. Expect the reality of a cross-channel attribution dashboard to come to fruition for CMO’s, so that they get a top-down view on how to allocate budgets.

Google will bring about even more new incentives and options for advertisers

While this may get an ‘obviously’ reaction, it’s still a crucial one to note.

After all, as costs-per-click continue to rise for Google’s ad networks, Google is at risk of driving incremental spend elsewhere.

For a long time, Google has been the main force to be reckoned with, but Facebook and the search alliance are both providing viable alternatives for advertisers when allocating their spend.

If it wants to continue capturing the lion’s share of new ad spend, Google has to continue innovating with its advertising products.

These innovations will include improvements to matching algorithms, which make more efficient use of ad inventory. Remember, quality score is an incentive mechanism, and one that Google can easily dial-up to drive behavior.

Deeper discounts for advertisers that do a better job of managing quality scores will result in a heightened focus on optimizing match types and negatives.

New ad formats and options will also play a role in increasing ad inventory for Google. There will be a vast amount of innovations in retail product listings, travel search, and local offers, creating high return opportunities for those first to take advantage.

Advertisers find themselves needing to make friends

Google “+1s” and Facebook “Talking about this” scores are just the beginning. In their quest to capture money from brands and improve ad relevance, Google and Facebook will begin to incorporate social likeability and sentiment measurements into ad rankings.

In response, advertisers will begin to invest heavily in promoting “+1’s” and “likes” to consumers via pay-per-click (PPC) ads.

Consumers will benefit as ads for more popular products and brands are presented more often. Suppliers of television or print media, on the other hand, will find themselves getting the short end of the stick as brand budgets are increasingly moved online.

Search outpaces apps for dominance in Mobile Marketing

While paid search already claims the largest share of mobile advertising spend, advertisers should expect this share to grow even more in 2012.

When it comes to mobile, tracking and analytics widely remains the largest issue for many advertisers.

Advertisers lose visibility as soon as a visitor clicks into an app marketplace or into an app, so tracking a click out from a mobile app using traditional analytics tools is difficult at best.

Rather than continuing to double-up on apps, advertisers will look to simplify their existing web experience for the mobile browser. HTML5 will play a role in this trend, making the power of application design available on mobile devices through a standard web browser.

As the mobile experience becomes more integrated into the website, advertisers will have improved visibility, allowing them to invest more in performance advertising and paid search.

Exchanges increase transparency, resulting in increased investment

Yahoo!’s recent requirement that advertisers have to have a seat on the exchange gave them better visibility into their customers’ media plans.

Expect more exchanges to follow suit this year. If requiring that individual advertisers have accounts proves too restrictive, exchanges may simply roll out separate pricing structures for advertisers vs. intermediaries through the use of API fees or pricing floors.

Customers will benefit from the improved visibility, receiving better insight in how much biddable media is costing them. DSPs and Trading Desks will be forced to respond with more transparent and standardized pricing.

Expect the percentage of media spend pricing models to emerge, increased investment, and a drive toward self-service platforms as advertisers become increasingly involved in the buying process.

The changes in the PR and media landscape distinctly reflect the changes in human behavior we’ve been observing and experiencing ourselves over the past few years – changes brought upon by new technologies. Think about how we consume information nowadays, as well as what we expect from the creators of this information in terms of presentation and access. Think about how you as content creators aim to share and spread this information in order to gain maximum exposure and engagement.

For us, the trends below are about understanding these changes in human behavior, the technologies that affect them, and the engagement you can create from giving your audience a sense of achievement, empowerment, authenticity, and fun. Hopefully our research will give you – the communicator, the PR pro, or the marketer – the tools, the motivation, and the knowledge to tackle the challenges head-on.

1. Digital First

We’re seeing a big shift happening – a shift that will most likely continue throughout next year. Companies and organizations are now, finally, giving digital marketing channels precedence over traditional, analog media. Of course an integrated marketing approach remains key, but digital comes first, both in strategy and in budget.

What this really reflects is a behavioral change that has been in the making for a number of years. A brand or organization’s audience is increasingly found online and is demanding the companies to be digital too. The consumption of media now happens through the web, through apps, through social media. It forces a structural change.

When it comes to PR pros and communicators, the focus will be to meet the needs of your online-savvy audience and influencers, needs that are actually quite similar to those of the Guardian’s audience. This means re-engineering your business, much like the media business has done. In other words, you must involve your stakeholders in your business. You must encourage your influencers to develop, share, and spread your story digitally.

2. Decentralize Social Media

Is social media decentralized at your company? Or is social media is controlled by a single department, or even just one person? Chances you would answer yes to the latter. We believe that social media will become increasingly decentralized, forming the holistic “honeycomb” pattern, where everyone is socially enabled, has access to a company’s social networks, and represents the company even on their private accounts.

What we’re seeing is that social media is becoming integrated in to the whole organization. Ownership is spread and social media becomes a tool for conversation, not just a marketing, PR, or client services channel. And why? Because it’s now about people, not logos. Every employee should be a brand ambassador.

But there are risks in socializing your enterprise. You must relinquish control of your brand story, trust non-marketers to represent your brand, and accept an inconsistent brand message. But according to Paul Holmes, “the more consistent a company’s message, the less authentic it sounds. […] Any consistency should be organic – a natural result of shared values and cultural cohesion, rather than imposed by the message police.”

For PR and communications people, it will be vital to empower every employee and enable them to be the different faces of the company, each with a similar, but not identical, understanding of the company’s values. This means that cultural values must be communicated internally.

This could require a fundamental organizational change. If the employee is not “good” at social media, or isn’t willing to be represent your brand in this landscape, you might have to rethink your hiring criteria.

3. I Get By With A Little Help From My Friends

We’ve all heard about user-generated content, and maybe even attempted to get some. However, what do we do with this material once we have it? Unfortunately, not much at the moment. But in 2012, crowd-generated digital storytelling will (finally) be fully embraced.

The trick is to find your crowd, to find the people that will help you tell your story digitally. These are your influencers, your colleagues, or your friends. They are the people nearest to you. Southwest Airlines is a strong believer in this. According to Brooke Thomas, emerging media coordinator, stories can be found everywhere, especially on Twitter: “Every tweet is essentially a story idea.”

In our personal lives, we are judged and defined by the company we keep, by the people that surround us. It’s the same for brands and companies. A brand is defined by its customers, its friends, and its influencers. Engaging with them and sharing the stories they tell about your brand ultimately reflects what kind of company you are or want to be – your influencers can add to your credibility. It is therefore essential that PR pros and communicators start building and interacting with their networks, both internally and externally.

The one thing to keep in mind with user-generated content is that authenticity is rewarded, while artificiality is, at best, ignored, if not condemned. If you come across something that one of your influencers did or created, on their own initiative, embrace it. It will lend more credibility and authenticity to your brand than anything coming from an official corporate campaign.

4. Customize This!

Personalized content will make the Internet more effective, as increasingly the needs of the individual are catered to, rather than a larger demographic or target group.

A clear example of this is in the news world. Last year, we discussed the emergence of applications like Zite, Flipboard, Pulse, and Trove. What these and other tools do is allow the news to find us. We don’t look for news anymore, because we automatically receive news about the specific subjects we’ve asked for from our networks and services.

The behavioral change we observe is that people are choosing their own content, on their own terms. We don’t like being pushed suggestions by people we don’t know or trust. We are more interested in what our friends say is newsworthy, not what a news editor says.

A similar pattern can be seen in the continued rise of social commerce. Recommendation services have been around for a while, like on Amazon.com, but recently social commerce has been developing most rapidly on Facebook. As Mark Zuckerberg puts it, “If I had to guess, Social Commerce is next to blow up.”

What does this mean for you, the PR pro, marketer, or communicator? Remember that the concept of personalized news or social commerce relies on people creating a trusted and engaged network around them – a network that will help them achieve their expectations. Communicators have to be keyed in to those networks.

Companies, too, can build networks and have influencers – both externally and internally. As stated before, the people in these networks need to be empowered to share your products, services, and stories with their own network, on their own terms.

5. Brand News World

We’ve seen companies and organizations take a clear step towards being digital first, towards embracing crowd-generated content, and towards empowering both their external and internal influencers. But on top of all that, companies and organizations will start thinking like journalists when creating and curating stories around their brand.

What is Brand Journalism then, and why do we need to distinguish it from content marketing? According to a panel discussion at this year’s SXSWi, brand journalism is described as:

•An editorial approach to brand building

•A nonfiction attempt at advertising

•Thinking more like publishers

•It’s all about real time marketing, brands acting as media in real time, as life happens

•It’s the responsibility of companies to help their customers succeed

The purpose is to tell stories, but this method of content marketing emphasizes a neutral tone, lending credibility and trust to the brand. This tone does not slant to favor your brand, nor is every piece promoting an aspect of your company directly. Stories could be about industry leaders, trends, or events too – anything that would be deemed newsworthy for your audience, in the editorial sense.

That’s the key to brand journalism – taking out the middleman by thinking like the middleman (in this case, the journalists).

We talked last year about companies and brands becoming media houses and we see that continuing next year – even going a step further by convincing media people to make the switch from journalism to PR.

As a communicator you need to start thinking of your content in terms of newsworthiness. Offer value, think of all audiences, not just journalists, and don’t always talk about yourself.

6. Online Goes Offline Goes Online Goes Offline

As we mentioned, placing more importance on your digital communication channels will be key in 2012. However, keep in mind that Digital First does not mean Digital Only. This year, more than ever before, it will be vital for companies to complement and leverage their digital channels with offline efforts.

This is because the line between people’s online profile and their real-life personalities will become increasingly blurred – you’re the same person when browsing Amazon as you are when walking through a department store.

For communicators and marketers, there are many opportunities offered by the free tools and services currently available, such as location-based services like FourSquare or Gowalla. Creativity is key, not money. Ensure that all clients and employees are aware of the digital channels, campaigns, and competitions you’re running.

7. Come Out And Play

The gamification of online experiences will start dominating all online activities this 2012. That’s a very bold statement, and despite most companies not even thinking of gamifying their communications, we’re noticing the increased importance of giving people a personal experience and, most importantly, giving them an opportunity to have fun.

It’s all about that most innate of human character traits – competitiveness – combined with getting motivated by gaining a sense of progress. Gamification caters to both these needs and instills a deep level of engagement in the participants.

As mentioned before, a little creativity (and perhaps the use of free services like FourSquare), could get you a long way. Communicators need to think of different ways to engage their audience on a personal experience level. The trick is to come up with a campaign or event whose main objective is to let your influencers have fun, while fulfilling a sense of progress towards a clear goal or reward.

It’s more than just rewarding air miles or bonus points for each purchase. Allow for other activities along the whole customer journey that would be rewarded with more points, gifts, or even intangible rewards like badges or titles for a certain level reached. It’s like playing a video game!

8. Life On The Go

We mentioned this last year, but at the speed things are developing within this field, we might have to mention every year. No PR and communication trends report would be complete without the inclusion of Mobile. In fact, we strongly believe that the future of online will be in mobile.

The reason is that we see three behavioral trends dominating our lives. It’s about convenience, context, and fun.

When we speak of convenience, we mean that mobile devices allow us to be connected to what we want 24 hours a day (for better or worse). We’re able to get things done faster and transform the way we do business and consume information.

In terms of context, the mobile allows for more efficient access to relevant information when needed. And as Marissa Mayer, Head of Mobile and Geolocation at Google says, “The mobile phone acts as a cursor to connect the digital and the physical.”

As a communicator or marketer, regardless of what type of business, you need to start thinking of mobile as an important channel for your brand, if you haven’t already. Perhaps start with mobile versions of your website or think of an app that can engage your customers even further.

9. In The Eye Of The Beholder

At this point, we thought it would be important to highlight two of the most exciting and innovative technologies and services available today.

Qwiki

When launched as an iPad app earlier this year, it shot up to number four on the App Store Chart, and when looked at as a content platform, that’s when things really get exciting. Qwiki creates interactive multimedia presentations of information. So, instead of reading a Wikipedia article about London, Qwiki creates a visual presentation, complete with narrative, about London, sourcing information from various sites, including Wikipedia itself.

The idea is to release Qwiki as a platform on which anyone can create Qwiki presentations about any subject. Imagine being able to present a multimedia news release in this format, or creating Qwiki profiles of your sales people, using information sources of your choice (i.e. not just Wikipedia). An app that is currently being made is a Qwiki-based alarm clock that wakes you up with the latest headlines, your appointments of the day, and the weather predictions for the next few hours.

Augmented Reality

When first introduced two years ago, it was perhaps a little ahead of its time or too reminiscent of virtual reality, the concept it supposedly replaced. But now, the real world application of augmented reality can clearly be seen. Again it connects the digital with the physical, again it emphasizes a fun personal experience, and again it can involve mobile.

While current usage would probably involve a hefty investment, the technology is rapidly advancing. Communicators willing to give it a try will quickly realize just how many possibilities technology like this offers.

10. Content Is King, But It’s The People’s Kingdom

Last year, we predicted that 2011 would see a shift from the B2B and B2C

narrative, to a B2P (business-to-people) mindset. We also said that we hoped we’d be talking about people-to-people instead. We believe that 2012 will see this concept become mainstream.

As mentioned, the quality of the brand is measured by the people who surround it. Or rather, the customers make the brand. Therefore, it becomes clear that companies need to let go of the brand as a self-centered media object, and embrace it as a dynamic collaboration between the company, community, and influencers.

This is because a customer is not just buying the products or services, but they are also buying the people. In the recent People issue of Think Quarterly (by Think with Google), the authors state: “Information is inseparable from the people who are creating, consuming, and sharing it. And the web is no longer anonymous – it’s built on real people and their connections, opinions, and ideas.” This is true for the information, content, and organization of your company.

It is vital then that companies maintain and nurture their network of influencers and customers, because people trust other people, not logos, brands, or corporations.

As communicators, this will be essential. This is what all the previous trends boil down to, this is what all the technologies, concepts, and strategies are based on. To create true engagement around your brand, you must first change your mindset and think in terms of people-to-people.

Sources:

http://smallbusinessadvertisingstrategies.com/advertising-trends-7-trends-in-advertising-for-2012/

http://econsultancy.com/us/blog/8693-five-online-advertising-trends-to-expect-in-2012

http://blog.mynewsdesk.com/2011/11/29/pr-communication-and-marketing-trends-2012-part-1/

http://blog.mynewsdesk.com/2011/11/29/pr-communication-and-marketing-trends-2012-part-2/

MEDIA LITERATURE: HISTORICAL RESEARCH FOR ROVIO GAMES, COME ON! LET’S PLAY A GAME!!!

ROVIO GAMES

image


**LOGO**

ROVIO IS AN ENTERTAINMENT MEDIA COMPANY, AND THE CREATOR OF THE GLOBALLY SUCCESSFUL ANGRY BIRDS FRANCHISE. ROVIO WAS FOUNDED IN 2003 AS A MOBILE GAME DEVELOPMENT STUDIO, AND THE COMPANY HAS DEVELOPED SEVERAL AWARD-WINNING TITLES FOR VARIOUS MOBILE PLATFORMS.

IN 2009, ROVIO RELEASED ANGRY BIRDS, A CASUAL PUZZLE GAME FOR TOUCH SCREEN SMART PHONES THAT BECAME A WORLDWIDE PHENOMENON FROM 2010 ONWARDS. THE ANGRY BIRDS GAMES HAVE ENJOYED CONTINUING WORLDWIDE CHART SUCCESS, AND THE FRANCHISE HAS SINCE EXPANDED TO A VARIETY OF NEW BUSINESS AREAS. ROVIO IS RAPIDLY EXPANDING ITS ACTIVITIES IN BROADCAST MEDIA, MERCHANDISING, PUBLISHING AND SERVICES. ROVIO’S HEADQUARTERS ARE LOCATED IN FINLAND.

HISTORY OF THE GAMEANGRY BIRDS


ANGRY BIRDS ALREADY HAS 250 MILLION PLUS DOWNLOADS IN THE WORLD BUT OUT OF THOSE MILLIONS OF ANGRY BIRDS GAMERS ONLY A FEW KNOWS ABOUT THE HISTORY AND MANY COOL FACTS ABOUT ROVIO MOBILE AND ITS BEST SELLING VIDEO GAME THEY MADE. THIS TIME WE HAVE COMPILED TONS OF INFORMATION ABOUT ONE OF THE MOST EXCITING GAMES OF THE 20TH CENTURY, ANGRY BIRDS.


COMPANY HISTORY


ROVIO WAS ESTABLISHED IN YEAR 2003 AND ITS NAME BACK THEN WAS RELUDE. IT WAS 2 YEARS AFTER THE INCEPTION THAT THEY CHANGED IT INTO A HOUSEHOLD NAME WHICH MOST OF US RECOGNIZE – ROVIO. IT WAS KIM DIKERT, NIKLAS HED (NOW COO), AND JARNO VÄKEVÄINEN WHO FOUNDED THE SO-CALLED RELUDE. THE THREE WERE STUDENTS BEFORE; THEY JOINED A GAME DEVELOPMENT TOURNEY WHICH WAS SPONSORED BY NOKIA AND HP. THEY EMERGED VICTORIOUS BY CREATING A REAL TIME MULTIPLAYER GAME CALLED “KING OF THE CABBAGE WORLD”.


THE GAME “KING OF THE CABBAGE WORLD” WAS THE ENGINE STARTER FOR THE THREE AND THE THING THAT PUSHED THEM TO CREATE A SMALL COMPANY WHICH WAS NAMED RELUDE.


ONE OF THE COMPANY’S ESSENTIAL NEEDS IS FUNDS. IT IS A PREREQUISITE AND LIFE OF ANY BUSINESS FOR IT TO RUN. THAT’S WHY THE TRIO SOLD THEIR FIRST CREATION TO SUMEA (CURRENT NAME DIGITAL CHOCOLATE) TO GAIN FUNDS FOR THE OPERATION OF THE RELUDE. THE KING OF THE CABBAGE WORLD NAME WAS CHANGED TO MOLE WAR WHICH LATER TURNS OUT INTO THE FIRST EVER COMMERCIAL REAL-TIME MULTIPLAYER MOBILE GAME.


IN EARLY 2005, RELUDE BECAME A BENEFICIARY OF A SMALL INVESTMENT AND THEN LATER, THEY MODIFIED THE COMPANY NAME TO ROVIO MOBILE.


ROVIO MOBILE INVESTORS LIST


NIKLAS ZENNSTROM – ANGEL INVESTOR

FELICIS VENTURES – SUPER ANGEL

ATOMICO VENTURES – VENTURE CAPITAL

ACCEL PARTNERS – VENTURE CAPITAL


FAMOUS ROVIOMOBILE MANAGEMENT TEAM


MANAGEMENT TEAM:

image


 

MIKAEL HED

CHIEF EXECUTIVE OFFICER

MIKAEL HED IS THE CEO OF ROVIO. HE HAS TRANSFORMED ROVIO FROM A GAME STUDIO AND DEVELOPMENT PARTNER TO A WORLD LEADER WITH THE NUMBER ONE TITLE IN MOBILE GAMING, AND HE IS COMMITTED TO TAKING THE ANGRY BIRDS PHENOMENON TO PREVIOUSLY UNSEEN HEIGHTS.

image


NIKLAS HED

CHIEF OPERATING OFFICER

NIKLAS HED IS THE COO AND CO-FOUNDER OF ROVIO. IN ADDITION TO RUNNING THE DAY-TO-DAY BUSINESS AT ROVIO, HE ALSO HELPS STEER ROVIO’S AMBITIOUS NEW FORAYS OUTSIDE THE GAMING DOMAIN.

image


PETER VESTERBACKA

MIGHTY EAGLE, CHIEF MARKETING OFFICER

PETER VESTERBACKA IS THE CMO AND MIGHTY EAGLE OF ROVIO. PETER DRIVES THE COMPANY’S MARKETING AND BRAND STRATEGY, TAKING ANGRY BIRDS TO NEW AND UNEXPECTED PLACES.

VP OF FRANCHISE DEVELOPMENT – VILLE HEIJARI



ANGRY BIRDS HISTORY


THE DEVELOPMENT OF ANGRY BIRDS WAS STARTED IN MARCH 2009. AFTER THE SUCCESSFUL CREATION OF THE DEVELOPMENT TEAM OF ROVIO, THEY RELEASED THE GAME IN DECEMBER 2009 AND THE NEXT IS HISTORY. ANGRY BIRDS BECAME THE NUMBER ONE GAME APP IN FINLAND. IT TOOK US AND UK BY STORM WHERE APPLE’S PARTICIPATION WAS THE KEY TO MAKE IT ALL HAPPEN.


AS OF NOW, ANGRY BIRDS CONTINUES IT PLATFORM INVASION. IT IS CURRENTLY AVAILABLE IN 11 PLATFORMS AND PLANS TO ENTER THE NUMBER ONE SOCIAL NETWORKING SITE FACEBOOK. ROVIO ALSO WANTS TO BECOME AN ICONIC ENTERTAINMENT BRAND LIKE DISNEY AND HAS ALREADY TAKEN ACTIONS TO PROMOTE ANGRY BIRDS IN ASIA.

IN EARLY 2009, ROVIO STAFF BEGAN REVIEWING PROPOSALS FOR POTENTIAL GAMES. ONE SUCH PROPOSAL CAME FROM SENIOR GAME DESIGNER JAAKKO IISALO IN THE FORM OF A SIMULATED SCREENSHOT FEATURING SOME ANGRY-LOOKING BIRDS WITH NO VISIBLE LEGS OR WINGS. WHILE THE PICTURE GAVE NO CLUE AS TO WHAT TYPE OF GAME WAS BEING PLAYED, THE STAFF LIKED THE CHARACTERS, AND THE TEAM ELECTED TO DESIGN A GAME AROUND THEM. AS THE CONCEPT OF ANGRY BIRDS WAS DEVELOPED, THE STAFF REALIZED THE BIRDS NEEDED AN ENEMY. AT THE TIME, THE “SWINE FLU” EPIDEMIC WAS IN THE NEWS, SO THE STAFF MADE THE BIRDS’ ENEMIES PIGS. THE GAME’S MECHANICS WERE INSPIRED BY OTHER PETRARY PHYSICS GAMES THAT HAVE BEEN RELEASED OVER THE YEARS, INCLUDING ANOTHER 2009 RELEASE, CRUSH THE CASTLE. THE INITIAL COST TO DEVELOP ANGRY BIRDS WAS ESTIMATED TO EXCEED €100,000, NOT INCLUDING MONEY SPENT ON THE SUBSEQUENT UPDATES. FOR THE IOS VERSION, ROVIO PARTNERED WITH DISTRIBUTOR CHILLINGO TO PUBLISH THE GAME TO THE APP STORE. SINCE THEN ROVIO HAS SELF-PUBLISHED ALMOST ALL OF THE LATER PORTS OF THE GAME, WITH THE EXCEPTION OF THE PLAYSTATION PORTABLE VERSION, WHICH WAS PRODUCED UNDER LICENSE BY ABSTRACTION GAMES AND THEN DISTRIBUTED BY CHILLINGO.

WHEN ROVIO BEGAN WRITING NEW VERSIONS OF THE GAME FOR OTHER DEVICES, NEW ISSUES CAME TO LIGHT. AS THE TEAM BEGAN WORKING ON A VERSION FOR ANDROID SYSTEMS, THEY OBSERVED THE LARGE NUMBER OF CONFIGURATIONS OF DEVICE TYPES AND VERSIONS OF THE ANDROID SOFTWARE. THE NUMBER OF COMBINATIONS OF SOFTWARE VERSION, PROCESSOR SPEED AND EVEN USER INTERFACES WAS SIGNIFICANTLY LARGER THAN THAT FOR THE EARLIER IOS VERSION. ULTIMATELY, THE TEAM SETTLED ON A MINIMUM SET OF REQUIREMENTS, ALTHOUGH THAT LEFT NEARLY 30 TYPES OF ANDROID PHONES UNABLE TO RUN THE GAME, INCLUDING SOME NEWLY RELEASED PHONES. ONE MONTH AFTER THE INITIAL RELEASE ON ANDROID, ROVIO MOBILE BEGAN DESIGNING A SIMPLER VERSION OF THE GAME FOR THESE OTHER DEVICES.

IN EARLY 2010, ROVIO BEGAN DEVELOPING A VARIANT OF ANGRY BIRDS FOR FACEBOOK. THE PROJECT BECAME ONE OF THE COMPANY’S LARGEST, WITH DEVELOPMENT TAKING OVER A YEAR. THE COMPANY UNDERSTOOD THE CHALLENGES OF TRANSPLANTING A GAME CONCEPT BETWEEN SOCIAL PLATFORMS AND MOBILE/GAMING SYSTEMS. IN A MARCH 2011 INTERVIEW, ROVIO’S PETER VESTERBACKA SAID, “YOU CAN’T TAKE AN EXPERIENCE THAT WORKS IN ONE ENVIRONMENT AND ONE ECOSYSTEM AND FORCE-FEED IT ONTO ANOTHER. IT’S LIKE ZYNGA. THEY CAN’T JUST TAKE FARMVILLE AND THROW IT ON MOBILE AND SEE WHAT STICKS. THE TITLES THAT HAVE BEEN SUCCESSFUL FOR THEM ON MOBILE ARE THE ONES THEY’VE BUILT FROM THE GROUND UP FOR THE PLATFORM.” THE FACEBOOK VERSION WAS EXPECTED TO INCORPORATE SOCIAL-GAMING CONCEPTS AND IN-GAME PURCHASES AND WAS SCHEDULED TO ENTER BETA-TESTING IN APRIL 2011; THE GAME BECAME OFFICIALLY AVAILABLE ON FACEBOOK IN FEBRUARY 2012.

FUTURE IMPROVEMENTS PLANNED FOR THE GAME INCLUDE THE ABILITY TO SYNCHRONIZE THE PLAYER’S PROGRESS ACROSS MULTIPLE DEVICES; FOR EXAMPLE, A PLAYER WHO COMPLETES A LEVEL ON AN IOS DEVICE COULD LOG INTO THEIR COPY OF THE GAME ON AN ANDROID DEVICE AND SEE THE SAME STATISTICS AND LEVEL OF PROGRESS.

RELEASE

THE INITIAL IOS VERSION OF THE GAME INCLUDED A SINGLE EPISODE ENTITLED “POACHED EGGS”, WHICH CONTAINED THREE THEMED CHAPTERS, EACH WITH 21 LEVELS. FROM TIME TO TIME, ROVIO HAS RELEASED FREE UPGRADES THAT INCLUDE ADDITIONAL CONTENT, SUCH AS NEW LEVELS, NEW IN-GAME OBJECTS AND EVEN NEW BIRDS. AS UPDATES HAVE BEEN RELEASED, THEY HAVE BEEN INCORPORATED INTO THE GAME’S FULL VERSION OFFERED FOR DOWNLOAD FROM EACH PLATFORM’S APPLICATION STORE.

THE FIRST UPDATE, RELEASED IN FEBRUARY 2010, ADDED A NEW EPISODE CALLED “MIGHTY HOAX”, CONTAINING TWO NEW CHAPTERS WITH 21 LEVELS EACH. UPDATES RELEASED IN APRIL 2010 ADDED THE “GOLDEN EGGS” FEATURE, WHICH PLACED HIDDEN GOLDEN EGGS THROUGHOUT THE GAME THAT WOULD UNLOCK BONUS CONTENT WHEN FOUND, AND A NEW EPISODE CALLED “DANGER ABOVE”, WHICH INITIALLY CONTAINED A SINGLE CHAPTER OF 15 LEVELS. TWO LATER UPDATES ADDED TWO MORE CHAPTERS TO “DANGER ABOVE”, EACH WITH 15 LEVELS. “THE BIG SETUP” EPISODE, RELEASED IN JUNE 2010, ADDED A NEW CHAPTER WITH 15 LEVELS AND ADDITIONAL GOLDEN EGG LEVELS. “THE BIG SETUP” WAS LATER GIVEN TWO MORE CHAPTERS OF 15 LEVELS EACH.

A FIFTH EPISODE, CALLED “HAM ‘EM HIGH”, LAUNCHED IN DECEMBER 2010, IN CELEBRATION OF THE GAME’S FIRST YEAR IN THE IOS APP STORE. “HAM ‘EM HIGH” CONTAINED 15 WILD WEST-THEMED LEVELS IN A SINGLE CHAPTER; UPDATES IN FEBRUARY 2011 AND MARCH 2011 EACH ADDED ONE NEW 15-LEVEL CHAPTER. “HAM ‘EM HIGH” ALSO INTRODUCED THE MIGHTY EAGLE, A NEW BIRD THAT MAY BE USED ONCE PER HOUR TO CLEAR ANY UNCOMPLETED LEVELS. THE MIGHTY EAGLE CAN ALSO BE USED IN PREVIOUSLY COMPLETED LEVELS, WITHOUT THE ONCE-PER-HOUR LIMIT, TO PLAY A MINI-GAME CALLED “TOTAL DESTRUCTION” IN WHICH THE PLAYER ATTEMPTS TO DESTROY AS MUCH OF THE SCENERY AS POSSIBLE, BOTH WITH THE STANDARD BIRDS AND THE MIGHTY EAGLE; ACHIEVING 100% DESTRUCTION EARNS THE PLAYER A MIGHTY EAGLE FEATHER FOR THE LEVEL.

THE MIGHTY EAGLE IS OFFERED AS A ONE-TIME, IN-GAME PURCHASE, AND WAS INITIALLY ONLY AVAILABLE FOR IOS, AS ITS APP STORE CUSTOMERS HAVE ITUNES ACCOUNTS WITH PRE-LINKED CREDIT CARDS. IN LATE 2011, ROVIO ALSO ADDED THE MIGHTY EAGLE TO THE CHROME APP VERSION OF THE GAME. ROVIO HAS BEGUN TESTING AN ANDROID UPDATE CALLED THE “BAD PIGGY BANK” WITH THE ELISA WIRELESS SERVICE IN FINLAND AND T-MOBILE, WHICH ALLOWS USERS TO CHARGE IN-APP PURCHASES, SUCH AS THE MIGHTY EAGLE, TO THEIR MOBILE PHONE BILLS; THE SERVICE IS EXPECTED TO BECOME AVAILABLE TO OTHER ANDROID USERS IN THE SECOND QUARTER OF 2011.

THE SIXTH EPISODE, “MINE AND DINE”, WAS RELEASED ON JUNE 16, 2011 WITH 15 NEW MINING-THEMED LEVELS AND A NEW GOLDEN EGG. AN AUGUST 2011 UPDATE EXPANDED “MINE AND DINE” WITH TWO MORE 15-LEVEL CHAPTERS.

THE SEVENTH UPDATE, “BIRDDAY PARTY”, WAS RELEASED ON DECEMBER 11, 2011 TO COMMEMORATE THE SECOND ANNIVERSARY OF THE FIRST RELEASE OF THE IOS VERSION INTO THE ITUNES APP STORE. IT INCLUDED 15 NEW BIRTHDAY CAKE-THEME LEVELS, AS WELL AS UPDATED GRAPHICS AND THE ADDITION OF ELEMENTS FROM THE SPIN-OFF GAMES, SUCH AS THE SCORING GRAPHIC SEEN IN ANGRY BIRDS RIO AND THE INTRODUCTION OF THE ORANGE BIRD THAT FIRST APPEARED IN ANGRY BIRD SEASONS. THE UPDATE WAS LATER RELEASED FOR ANDROID AND MICROSOFT WINDOWS.


LIST OF ANGRYBIRDS PLATFORMS


IOS
ANDROID
MAEMO/MEEGO
PALM WEBOS

SYMBIAN^3

MAC OSX

WII U

WINDOWS
WINDOWS PHONE 7

NINTENDO 3DS

PSP
WEBGL

OTHER ANGRYBIRDS VERSIONS


ANGRY BIRDS RIO

ROVIO LAUNCHED ANGRY BIRDS RIO IN MARCH 2011. IN THIS VERSION, BASED ON THE 20TH CENTURY FOX ANIMATED FILM RIO, THE ANGRY BIRDS CHARACTERS APPEAR IN RIO DE JANEIRO AND INTERACT WITH CHARACTERS FROM THE FILM. ANGRY BIRDS RIO INITIALLY INCLUDED TWO CHAPTERS INCLUDING A WAREHOUSE CHAPTER ENTITLED “SMUGGLER’S DEN” AND A JUNGLE CHAPTER ENTITLED “JUNGLE ESCAPE”, BUT IT HAS BEEN UPDATED WITH ADDITIONAL CHAPTERS AND LEVELS INCLUDING A BEACH CHAPTER ENTITLED “BEACH VOLLEY”, A CARNIVAL CHAPTER ENTITLED “CARNIVAL UPHEAVAL”, AN AIRFIELD CHAPTER ENTITLED “AIRFIELD CHASE”, AND ONE MORE CHAPTER AS “SMUGGLER’S PLANE.” SINCE RELEASE, ANGRY BIRDS RIO HAS BEEN DOWNLOADED MORE THAN 10 MILLION TIMES. 

ANGRY BIRDS SEASONS

IN OCTOBER 2010, ROVIO RELEASED A SPECIAL HALLOWEEN EDITION OF GAME. ANGRY BIRDS HALLOWEEN, EXCLUSIVE TO IOS AT THE TIME AND A SEPARATE APPLICATION FROM THE MAIN GAME, INCLUDED NEW LEVELS WITH HALLOWEEN-THEMED MUSIC AND GRAPHICS. IN DECEMBER 2010, ROVIO RELEASED ANGRY BIRDS SEASONS TO IOS, ANDROID AND SYMBIAN^3 DEVICES. SEASONS INTRODUCED 25 CHRISTMAS-THEMED LEVELS, ONE FOR EACH DAY LEADING TO THE HOLIDAY, SIMILAR TO AN ADVENT CALENDAR. ALL VERSIONS INCLUDE THE PREVIOUSLY-EXCLUSIVE HALLOWEEN LEVELS AND ARE OFFERED AS SEPARATE, STAND-ALONE PAID APPLICATIONS, WITH THE EXCEPTION OF THE FREE, AD-SUPPORTED ANDROID VERSION; ANGRY BIRDS HALLOWEEN USERS ON IOS RECEIVED THE SEASONS LEVELS AS A FREE UPGRADE. THE HALLOWEEN VERSION WAS GIVEN THE EPISODE TITLE “TRICK OR TREAT”, WHILE THE CHRISTMAS EPISODE WAS ENTITLED “SEASON’S GREEDINGS”. IN FEBRUARY 2011, ROVIO RELEASED A NEW VALENTINE’S DAY UPDATE TO ANGRY BIRDS SEASONS, ENTITLED “HOGS AND KISSES”, COMPLETE WITH NEW THEMED LEVELS AND GRAPHICS, AS WELL AS THE OPTION TO SEND ANGRY BIRDS-THEMED VALENTINE’S DAY MESSAGES THROUGH FACEBOOK. IN MARCH 2011, ROVIO RELEASED A NEW ST. PATRICK’S DAY UPDATE, ENTITLED “GO GREEN, GET LUCKY”, FOLLOWED BY AN EASTER UPDATE, ENTITLED “EASTER EGGS”, IN APRIL 2011 AND A SUMMER UPDATE, “SUMMER PIGNIC”, IN JUNE 2011. IN SEPTEMBER 2011, “MOONCAKE FESTIVAL” WAS RELEASED IN CONJUNCTION WITH THE CHINESE MID-AUTUMN FESTIVAL. IN OCTOBER 2011, “HAM’O’WEEN” WAS RELEASED AND INTRODUCED A NEW ORANGE BIRD, KNOWN AS THE GLOBE BIRD. IN DECEMBER 2011, “WRECK THE HALLS” WAS RELEASED WITH 25 CHRISTMAS-THEME LEVELS ALSO ARRANGED IN AN ADVENT CALENDAR SETTING. “YEAR OF THE DRAGON,” A CHINESE NEW YEAR-THEMED UPDATE, WAS RELEASED ON JANUARY 20, 2012 (AROUND MIDNIGHT CHINA STANDARD TIME OR JANUARY 19, 4:00 P.M. GMT). THE UPDATE INCLUDES AN EPISODE-EXCLUSIVE MIGHTY DRAGON. ITS FUNCTION IS THE SAME AS THE MIGHTY EAGLE, BUT IT CAN BE USED EVEN BY IOS USERS WHO HAVE NOT PURCHASED THE MIGHTY EAGLE, AS WELL AS ANDROID AND SYMBIAN^3 USERS, WHOSE VERSIONS DO NOT CARRY THE MIGHTY EAGLE. 

ANGRY BIRDS MAGIC

A SPECIAL VERSION OF THE GAME, CALLED ANGRY BIRDS MAGIC, WILL BE DEVELOPED EXCLUSIVELY FOR NOKIA’S NFC-ENABLED SYMBIAN DEVICES. THIS VERSION OF THE GAME WILL INCLUDE FUNCTIONALITY THAT WILL UNLOCK GAME LEVELS UPON CONTACT WITH ANOTHER NFC-ENABLED PHONE RUNNING THE GAME. A FREE VERSION OF ANGRY BIRDS MAGIC CAME PREINSTALLED WITH ALL NFC SYMBIAN DEVICES TO BE SOLD IN 2011, STARTING WITH THE NOKIA C7.

ANGRY BIRDS SPACE

IN FEBRUARY 2012, ROVIO ANNOUNCED A NEW GAME IN THE ANGRY BIRDS FRANCHISE TO BE CALLED ANGRY BIRDS SPACE. EXPECTED TO LAUNCH MARCH 22, 2012, THE GAME IS SAID TO FEATURE ELEMENTS FROM THE ORIGINAL GAMES AS WELL AS NEW GAMEPLAY MECHANICS. NO ANNOUNCEMENT WAS MADE AS TO WHICH FORMATS OR DEVICES WOULD RECEIVE ANGRY BIRDS SPACE AT LAUNCH.

ANGRY BIRDS AWARDS AND DISTINCTIONS


15TH WEBBY AWARDS – WON, BEST MOBILE GAME AND PEOPLE’S VOICE AWARD

UK APPY AWARDS – WON, BEST GAME APP AND APP OF THE YEAR FOR 2011

IGN (IMAGINE GAMES NETWORK) – WON, FOURTH BEST IPHONE GAME OF ALL TIME

6TH ANNUAL INTERNATIONAL MOBILE GAMING AWARDS – NOMINATED, BEST CASUAL GAME AWARD

ROVIO MOBILE HAS DEVELOPED MORE THAN 50 VIDEO GAMES WITH RELATIVELY LITTLE SUCCESS. THEY FINALLY HIT THE JACKPOT WHEN THEY RELEASED ANGRY BIRDS GAME IN DECEMBER 2009. ACCORDING TO ROVIO CEO MIKAEL HED, IT WENT TO NUMBER ONE IN FINLAND PRETTY MUCH OVERNIGHT. AND AS THE SAYING GOES, “THE REST IS HISTORY!”


THE DEVELOPMENT OF THE ANGRY BIRDS GAME STARTED IN MARCH 2009. THE IDEA OF BIRDS PLAYING THE MAIN CHARACTER CAME FROM JAAKKO LISALO, GAMES DEVELOPER AND LEAD DESIGNER IN ROVIO MOBILE. HIS FIRST CONCEPT OF THE GAME DID NOT INCLUDE A SLINGSHOT. THIS BROUGHT CONFUSION TO TESTERS WHO FIRST TRIED TO PLAY THIS GAME. IT SEEMS LIKE WE COULD’VE BEEN ENJOYING FLYING BIRDS RIGHT NOW IF ONLY THOSE GAME TESTERS HAD FIGURED OUT HOW TO PLAY THE TRIAL VERSION OF ANGRY BIRDS. LISALO THOUGHT THAT SLINGSHOTS WOULD BEST EXPLAIN HOW TO PLAY THIS GAME SINCE EVERYONE IS ALREADY FAMILIAR WITH IT.


ROVIO MOBILE WANTED A GAME THAT IS EASY TO PICK-UP AND PLAY, BUT HARD TO MASTER. THIS IS EXACTLY HOW ANYONE WILL DESCRIBE ANGRY BIRDS GAME. NIKLAS HED, ROVIO MOBILE COO AND CO-FOUNDER, SHARED A STORY THAT MADE HIM BELIEVE THAT ANGRY BIRDS WILL BE A BIG HIT. HE SHOWED THE GAME TO HIS MOTHER ON A DINNER PARTY WHO NEVER PLAYED ANY VIDEO GAME BEFORE. THE DINNER PARTY WAS ACTUALLY DELAYED AS NIKLAS’ MOTHER COULDN’T STOP PLAYING THE GAME. ROVIO SHOULD AWARD MRS. HED AS THE VERY FIRST FAN OF ANGRY BIRDS.


ANGRY BIRDS HAS NOW BEEN DOWNLOADED MORE THAN 300 MILLION TIMES. THIS SEEMS LIKE A NATURAL OCCURRENCE FOR THE COMPANY WHO HABITUALLY BREAKS MOBILE GAMING RECORDS. WITH ROVIO’S PARTNERSHIP WITH MADHOUSE, A MAJOR ADVERTISING NETWORK IN CHINA, THEIR NEXT GOAL IS TO HIT 100 MILLION DOWNLOADS BY THE END OF THE YEAR IN THAT COUNTRY ALONE.

image



1. RED BIRD – THE MOST COMMON BIRD AND THE MOST POPULAR IN ANGRY BIRDS. IT CAN EASILY BREAK THROUGH GLASS MATERIAL AND CAN SHATTER LONG AND SLIM WOODEN MATERIAL. THIS ONE NORMALLY JUST FLY AND HIT. THAT’S IT, NO SPECIAL SOMETHING ABOUT THIS BIRD.


STRENGTH – NORMAL

SIZE – NORMAL

CUTENESS – ABOVE AVERAGE



image



2. BLUE BIRD – SMALL BUT DEFINITELY AWESOME THIS ONE IS ALSO KNOWN AS THE REPLICATE BIRD. ONCE YOU LAUNCH IT ON THE SLING SHOT, CLICK AGAIN TO SCATTER SHOT JUST LIKE A SHOTGUN. WE USED IT TO BREAK BLOCKS OF GLASS OR TO PUSH SOME MATERIALS TO OUR ADVANTAGE.


STRENGTH – NORMAL

SIZE – SMALL

CUTENESS – NORMAL



image



3. YELLOW BIRD – OUR FAVORITE, BECAUSE OF ITS LIGHTNING DASH AND ABSOLUTE CUTENESS. IT CAN PIERCE THROUGH ON WOOD BLOCKS WITH EASE BUT WITH A SLIGHT WEAKNESS ON ICE. THIS TRIANGULAR BIRD HAS A SPECIAL TRAIT ALSO KNOWN AS SPEED BOOSTER.


SPECIAL ABILITY – DASH (TAP AGAIN ON THE SCREEN TO BOOST ITS SPEED)

STRENGTH – ABOVE AVERAGE

SIZE – MEDIUM

CUTENESS – ABOVE NORMAL



image



4. BLACK BIRD – ONE OF THE STRONGEST BIRDS IN THIS GAME BECAUSE THIS ONE IS FAT IT TENDS TO DESTROY THINGS ON WHERE IT LANDS AND AFTER THAT, KABOOM! IT WREAKS HAVOC TO ITS TARGET POINT SO PIGS SHOULD BE WARNED WHEN THIS BIRD IS UP.


SPECIAL ABILITY – ANTI – MATTER BOMB (SHATTERING WALLS AND OTHER MATERIALS ESPECIALLY EVIL PIGS)

STRENGTH – STRONG

SIZE – BIG

CUTENESS – VERY CUTE



image



5. WHITE BIRD – A SPECIAL TYPE OF BIRD BECAUSE THIS ONE LAY DOWN EGG ON ANY UNLUCKY TARGET AND AFTER THAT IT WILL BURST. THEY ARE ALSO KNOWN AS PELICAN BIRDS AND EGG BIRDS.



SPECIAL ABILITY – BOMBER

STRENGTH – STRONG (IT WILL ONLY BECOME WEAK IF YOU FORGOT TO TAP THE SCREEN AND LAY THE EGG BOMB)

SIZE – BIG

CUTENESS – VERY CUTE



image



6. GREEN BIRD – ALSO KNOWN AS THE BOOMERANG BIRD AND IT LOOKED LIKE A TOUCAN. IT CAN DESTROY WOODS AND GLASS EASILY BUT HAS A HARD DEALING WITH ROCKS. THIS ONE CAN HIT HARD TO REACH SPACE OR LOCATIONS BECAUSE IT CAN SWAP DIRECTIONS ON MID AIR.


SPECIAL ABILITY – CAN MAKE CURVE TURNS TO HIT THE BACK OF THE EVIL PIGS HIDEOUT

STRENGTH – NORMAL

SIZE – MEDIUM

CUTENESS – CUTE ENOUGH

image



7. BIG BROTHER BIRD – THE MOST POWERFUL BIRD WHEN IT COMES TO PHYSICAL STRENGTH. IT CAN SHATTER ANYTHING THAT CROSSES ITS WAY. THIS ONE IS AN ABSOLUTELY A WRECKER AND USING THIS ONE FOR THE FIRST TIME MIGHT GIVE YOU SOME CHILLS.


SPECIAL ABILITY – MASSIVE DAMAGE TO ANYTHING ALONG ITS WAY

STRENGTH – VERY STRONG

SIZE – LARGE

CUTENESS – VERY CUTE


OTHER SPECIAL BIRDS



image



1. MIGHTY EAGLE – THIS ONE IS A HIRED KILLER. YOU MUST FIRST PURCHASE THIS IN-GAME APP TO BE ABLE TO USE IN THE ENTIRE GAME. THIS ONE IS THE LARGEST AND THE STRONGEST OF THEM ALL AND CAN BE USED ON A LIMITED BASIS. BY THE WAY PETER VESTERBACKA CEO OF ROVIO IS ALSO KNOWN AS THE MIGHTY EAGLE.


SPECIAL ABILITY – MASS DESTRUCTION

STRENGTH – EXTREMELY STRONG

SIZE – VERY BIG

CUTENESS – VERY CUTE



image



2. BLU – CAN BE USED ON ANGRY BIRDS RIO BEACH VOLLEY UPDATE. THIS ONE IS STRONG JUST LIKE THE BIG BROTHER BIRD.


STRENGTH – STRONG

SIZE – LARGE

CUTENESS – VERY CUTE



image



3. BLU AND JEWEL CHAINED TOGETHER – THESE TWO SPECIAL BIRDS TOGETHER CAN BE PLAYED AT ANGRY BIRDS RIO WHICH WILL APPEAR FIRST IN LEVEL 4-15. IT IS THE STAGE WHERE YOU’LL ENCOUNTER A BOSS FIGHT WITH NIGEL THE SULFUR CRESTED COCKATOO.


SPECIAL ABILITY – CREATES A SPECIAL STRAIGHT DASH WHEN TAPPED

STRENGTH – NORMAL

SIZE – LARGE

CUTENESS – CUTE ENOUGH WITH A TWIST OF PECULIARITY

image


4. ORANGE BIRD – THE NEW BIRDIE IN ANGRY BIRDS SEASONS WHICH MADE ITS FIRST APPEARANCE IN THE EPISODE CALLED HAM’O’WEEN. IT ALSO HAS SOME COOL OTHER NAMES LIKE GLOBE BIRD AND BALLOON BIRD.


SPECIAL ABILITY – BODY EXPANSION BLAST TECHNIQUE

STRENGTH – NORMAL

SIZE – SMALL BUT BECOMES UNEXPECTEDLY BIG WHEN TAPPED

CUTENESS – WHEN SMALL, UNDOUBTEDLY IT CAN BE THE CUTEST OF ALL BIRDS IN ANGRY BIRDS FRANCHISE BUT THE CUTENESS CEASES WHEN IT BECOMES HUGE.

SOURCES:

HTTP://WWW.ROVIO.COM/

HTTP://WWW.SOCIALPHY.COM/POSTS/HUMOR-FUN/7385/ANGRY-BIRDS_-TRAILER_-HISTORY_-AND-THE-GAME.HTML

HTTP://EN.WIKIPEDIA.ORG/WIKI/ANGRY_BIRDS

“POVERTY PORN AND A GOOD ONE AT THAT”

-Donor by Director Mark Meily

BRUSSELS - Cinemalaya’s “Donor” bagged the best film award in the 37th Brussels International Film Festival (BIFF). 

The film, directed by Mark Meily, earned the respect and approval of the jury.

Meryll Soriano, on the other hand, was emotional when she received the best actress award for her role in the film.

“Thank you very much to the jury and to the organization of Brussels International Film Festival. I’m so proud to be part of this and I’m very honored and I would like to congratulate the whole film ‘Donor’ and to congratulate all the films included in this festival,” she said tearfully.

In the movie, Soriano plays Lizette , a woman who sold her kidney in a desperate move to have money which she will use to work abroad.

Although “Sigwa” is not included in the international competition because Marvin Agustin was part of the jury, he likewise thanked all Filipinos who came and support the 2 Filipino films.

He also hopes that Filipinos around the world will support independent films.

“I hope they could recognize the independent films because there’s more to it. Mas masarap panoorin. Although commercial films have been always entertaining to us, but independent movies, it’s my first time to join a festival. And seeing and watching different movies, not just Filipino movies, woke me up na there’s beyond commercial films,” he said. - (abs-cbnnews.com)

FILM MAKER’S PROFILE:

A two-time Palanca Literary awardee, MARK AFABLE MEILY studied Fine Arts at the U.P. before taking up film at Mowelfund in Manila and in Paris as a French Government Scholar. He has been directing TV commercials since 1991. He wrote and directed Crying Ladies and La Visa Loca which were shown and have won awards in several international film festivals like Brussles, Hamburg, Kerala, Montreal and New York. Meily also taught Film at the De La Salle University, the Asia- Pacific Film Institute and The Marilou Diaz- Abaya Film Institute. His most recent film Baler won 10 awards at the Metro Manila Film Festival while his television sit-com Camera Café won the Best Comedy Program at the Asian TV Awards in Singapore in 2008.


THE FILM:

The film tackles the controversial issue of organ trafficking, which most poor Filipinos resort to for money despite being illegal. In the film, Lizette (Soriano) agreed to become a kidney donor to an Arab patient to raise funds. Despite a ban, she decides to marry the patient just so the transplant would consummate. Baron Giesler, renowned for starring in award-winning indie movies, plays Lizette’s live-in partner.

Poverty porn. That term two years ago at the height of the awards season. Many criticized Slumdog Millionaire (2008) for putting India in a bad light by exposing its societal ills and abject poverty. Hence, the use of the term poverty porn. We all know what happened next. Despite criticisms, Slumdog Millionaire swept major critic’s choice awards and prestigious award-giving bodies including Oscars.  Donor seems cut out for that definition. The main protagonist, Lizette (played by Meryll Soriano), belongs to the bottom of the social rung. She tries to eke a living by selling pirated DVDs in Quiapo. After a raid, she loses her job and finds herself temporarily put behind bars. Along with other jailed vendors, they appeal to the police to let them go. They point out that selling pirated DVDs is better than prostitution, theft, or drug trafficking.  A job abroad looks promising, but where will she get P20,000 as placement fee? Growing desperate to find money, she decides to take the offer of Busko (Jao Mapa) and Angie (Joy Viado) to sell her kidney to a Jordanian businessman, but here’s the catch: she needs to marry him. Apparently, organ transplants between locals and foreigners are prohibited by law. Danny is a very unlikable character. He doesn’t have a job. He wastes himself in alcohol every day. He constantly asks for money for “emergencies”. He doesn’t seem to care about Lizette, her operation, or her marriage with the Jordanian. All he cares about is having a gun.

Director Mark Afable Meily wants us to sympathize with his struggling heroine, and we do. Like Catalina Sandino Moreno in “Maria Full of Grace,” Soriano radiates resilience – a beating heart in a bloodless universe. And man, what a clinical, pragmatic process she endures. Everyone involved, from the doctor to the donor, are dismissively matter-of-fact about Lizzy’s sacrifice. They’re not sinister fiends, and actually quite practical about their business. But there’s a clinical detachment about the entire process that’s chilling. One scene observes Soriano slumped forward on a bus bench, grimacing from discomfort. Essentially, she’s been dumped on the sidewalk. The deal is done.

“Donor” isn’t really about the harvesting of vital organs. It’s about a society in which women like Lizzy, striving to please their immature, macho mates, become weathered and bitter. Their resiliency is exhausted, their optimism tested by men who wave around pistols and gamble away their hard-earned revenues with fellow miscreants. Some may see the ending as an attempt to merely shock the audience and leave them with a sinking feeling. I, on the other hand, see it as a happy ending. Given that difficult decisions and major sacrifices were made, Lizette is finally rewarded. There is justice in this world. In the end, her life is bound to get better because of perseverance and determination. Poverty porn is not bad per se. Exploitative cinema is. So what if numerous Pinoy filmmakers use the plight of the poor to tell their stories? As long as the intention is to impart an important message or open the eyes of the audience, then the exposé is justified. But if the sole intention is to make the audience depressed through excessive melodrama, then it verges on exploitation. 

SOURCES:

www.abs-cbnnews.com

www.pep.ph

http://ph.linkedin.com

http://www.imdb.com

 

 

“A romantic drama about a soldier who falls in love with a conservative college student.”

DEAR JOHN by Nicholas Sparks



THE STORY:

“Two young lovers have to part a few weeks after they’ve fallen in love and a very hard time for both of them begins. Most relationships don’t last long after months of separation, but John and Savannah believe in their love and want to fight for what they have.  The more the two young lovers turned away from each other, the more my interest aroused.

John enlisted in the Army, not knowing what else to do with his life, until he meets the girl of his dreams, Savannah. The two spend a lot of time together and grow to understand and like each other. They spend time on fun activities like surfing, and also just talking to each other. In the short span of only two weeks, she also meets his father and helps the two achieve a better mutual understanding. Their mutual attraction quickly grows into the kind of love that leaves Savannah waiting for John to finish his tour of duty, and John wanting to settle down with the woman who captured his heart. But 9/11 changes everything. John feels it is his duty to re-enlist. And sadly, the long separation finds Savannah falling in love with someone else. “Dear John,” the letter read…and with those two words, a heart was broken and two lives were changed forever. Returning home, John must come to grips with the fact that Savannah, now married, is still his true love—and face the hardest decision of his life.

THE AUTHOR:

Nicholas Charles Sparks was born in Omaha, Nebraska on December 31, 1965. As a child, he lived in Minnesota, Los Angeles, and Grand Island, Nebraska, finally settling in Fair Oaks, California at the age of eight. He lived in Fair Oaks through high school, graduated valedictorian in 1984, and received a full track scholarship to the University of Notre Dame.

After breaking the Notre Dame school record as part of a relay team in 1985 as a freshman (a record which still stands), he was injured and spent the summer recovering. During that summer, he wrote his first novel, though it was never published. He majored in Business Finance and graduated with high honors in 1988.He and his wife Catherine, who met on spring break in 1988, were married in July, 1989. While living in Sacramento, he wrote his second novel that same year, though again, it wasn’t published. In 1990, he collaborated on a book with Billy Mills, the Olympic Gold Medalist and it was published by Feather Publishing before later being picked up by Random House. (It was recently re-issued by Hay House Books.) Though it received scant publicity, sales topped 50,000 copies in the first year of release.


He began selling pharmaceuticals and moved from Sacramento, California to North Carolina in 1992. In 1994, at the age of 28, he wrote The Notebook over a period of six months. In October, 1995, rights to The Notebook were sold to Warner Books. It was published in October, 1996, and he followed that with Message in a Bottle (1998), A Walk to Remember (1999), The Rescue (2000), A Bend in the Road (2001), and Nights in Rodent (2002), The Guardian (2003), The Wedding (2003), Three Weeks with my Brother (2004), True Believer (2005), At First Sight (2005), Dear John (2006), and The Choice (2007). All were domestic and international best sellers and were translated into more than 40 languages. His newest book, THE LUCKY ONE — about a man whose brushes with death lead him to the love of his life — will be released in September 2008.

The movie version of Message in a Bottle was released in 1999, A Walk to Remember was released in 2002, and The Notebook was released in 2004. The average domestic box office gross per film was $56 million — with another $100 million in DVD sales—making the novels by Nicholas Sparks one of the most successful franchises in Hollywood. The film version of Nights in Rodent will be released in the fall of 2008 and will star Diane Lane and Richard Gere. 

Nichols Sparks is an avid athlete who runs daily, lifts weights regularly, and competes in Tae Kwon Do. He attends church regularly and reads approximately 125 books a year. He contributes to a variety of local and national charities, and is a major contributor to the Creative Writing Program (MFA) at the University of Notre Dame, where he provides scholarships, internships, and a fellowship annually. He lives in North Carolina with his wife and children. (Readers’ Store)

OTHER WORKS:

Published 

The Notebook (October 1996)

Message in a Bottle (April 1998)

A Walk to Remember (October 1999)

 The Rescue(September 2000)

A Bend in the Road (September 2001)

Nights in Rodanthe (September 2002)

The Guardian (April 2003)

The Wedding (September 2003)

Three Weeks With My Brother (April 2004) - A non-fiction account of traveling with his brother after the men lost both parents and their sister in quick succession.

True Believer (April 2005)

At First Sight (novel) (October 2006)

Dear John (October 2006)

The Choice (September 2007)

The Lucky One (October 2008)

The Last Song (September 2009)

Safe Haven (September 2010)

The Best Of Me (October 11, 2011)

Film adaptations

Message in a Bottle (February 12, 1999)

A Walk to Remember (January 25, 2002)

The Notebook (June 25, 2004)

Nights in Rodanthe (September 26, 2008)

Dear John (February 5, 2010)

The Last Song (March 31, 2010)

The Lucky One (April 20, 2012)

Safe Haven (film) Set to be released in 2012

The Best of Me (film) Warner Brothers bought copyright July 17, 2011 (en.wikipidia.org)

This book is a light reading that is not all about the love story of Savannah and John but also a very compelling story that makes you love and respect your father more. The story has a very good lesson. It was a great book because the story was real. It was so romantic and it truly tells you what love means. It talks about true love.

SOURCES:

http://www.nicholassparks.com/books

http://en.wikipedia.org/wiki/Nicholas_Sparks#Published_works

BROADSHEETS? BROADSHITS? The Analysis of the 3 most popular circulating newspaper in the country.

(Manila Bulletin, Philippine Daily Inquirer, Philippine Star)


The original purpose of the broadsheet, or broadside, was for the purpose of posting royal proclamations, acts, and official notices. Eventually the people began using the broadsheet as a source for political activism by reprinting speeches, ballads or narrative songs originally performed by bards. With the early mechanization of the 19th century came an increase in production of printed materials including the broadside as well as the competing penny dreadful. In this period newspapers all over Europe began to print their issues on broadsheets. However, in Great Britain, the main competition for the broadside was the gradual reduction of the newspaper tax, beginning in the 1830s, and eventually its dismissal in 1855. (www.absoluteastronomy.com)

With the increased production of newspapers and literacy, the demand for visual reporting and journalists led to the blending of broadsides and newspapers, creating the modern broadsheet newspaper.

In an online article in Philippine Daily Newspaper, Broadsheets in the Philippines are mostly published in the English language. Their readership consists mainly of the middle and upper classes and cost between fifteen to twenty five pesos per issue. A Sunday issue usually has more pages and cost slightly higher than the regular issues.


Manila Bulletin- was said to be the nation’s leading newspaper, while the Philippine Daily Inquirer was undeniably the country’s most widely read and circulated newspaper. With over 2.7 million nationwide readers daily, it enjoys a market share of over 50% and tops the readership surveys according to the Philippine Daily Newspaper website. The Philippine Star on the other hand was founded on July 28, 1986 by veteran journalists Max Soliven, Betty Go-Belmonte and Art Borjal, It has lived up to its mission of informing and inspiring the Filipino people by upholding truth and fairness at all times. On the other hand, Manila Bulletin was founded in 1900 as a shipping journal and is the second oldest Philippine newspaper. It was originally called Manila Daily Bulletin and is certainly one of the leading newspapers in the Philippines. It is the flagship newspaper of Manila Bulletin Publishing Corporation that also publishes Tempo, Balita, as well as nine magazines.

 

Philippine Daily Inquirer- is the most widely read newspaper in the Philippines, with over 2.7 million daily circulations. It was established in 1985 (during the last days of Philippine dictator - Ferdinand Marcos) and is currently part of the Asia News Network. It surpassed Manila Bulletin in 1990, as the largest circulating private newspaper.


Moreover, Philippine Star is one of the leading English broadsheet newspapers in the Philippines. It is owned and published by PhilSTAR Daily, Inc. It was founded on July 28, 1986. It is not only circulated in the Philippines, but also has an established circulation in Hong Kong and Saudi Arabia. .Philstar.com which is the online portal of the flagship newspaper was established in 1997 and has grown in content and readership over the years.

These three broadsheets are the most popular circulating newspaper in the country. The Impeachment Trial of Chief Justice Renato Corona seems to be the hottest issue in the country since it was published as the common headline of Manila Bulletin, The Philippine Star and The Philippine Daily Inquirer. But each publishing house has their own peculiar angle of the story. The Manila Bulletin focuses on the issue about Senate President Juan Ponce Enrile warned the prosecution panel that they are treading on dangerous ground regarding the issue of the prosecution’s request to a bank subpoena. While in The Philippine Daily Inquirer, the discrepancies in Chief Justice Corona’s asset was the published story, and in the Philippine Star, the issue about the defense panel moves to inhibit Senator Franklin Drilon as one of the senator judges because he has lost”cold neutrality” of a judge, thus undermining due process is the main story about the Impeachment Trial.


Comparison- aside from the Impeachment Trial issue, Manila Bulletin, The Philippine Daily Inquirer and The Philippine Star has their own Hot topic. The Story about Congresman Iggy Arroyo’s death in London has been published as one of the headlines of The Philippine Star, next was the issue about Pnoy’s alleged dating partner Grace Lee and the news about Senator Miriam Defensor Santiago’s scolding the prosecution. Meanwhile, The Philippine Daily Inquirer has published a story about the bigger US military role in the Philippines and the Death of Congressman Iggy Arroyo in London. Manila Bulletin on the other hand feature a story about Over fishing, Pacquiao fight with Mayweather and the debunking of the resignation rumors of the Supreme Court’s Chief Justice.

On the matter of their physical arrangements, Manila Bulletin is divided mainly into six sections, namely the news section, the business bulletin section, the lifestyle section, the students and campuses section, the entertainment section, and the drive section. The Philippine Daily Inquirer on the other hand has only five main sections that compose of the news section, lifestyle section, metro section, entertainment section and lastly, the business section. While The Philippine Star consist eighty pages with 12 different sections for this day, January 27, 2012, Friday.

Higher price than a tabloid newspapers, yet higher quality of news writing and advertisement. That is the main comparison that a reader could observe after reading a broadsheet. Each and every publishing house and newspaper company has their own way to encourage the people to read their daily publishes news. And upon my observation between broadsheet and tabloid, a more intellectual way of writing is what a broadsheet could offer to its reader compared with tabloids. A story writer in a broadsheet seems to have a differ background of journalism code of ethics than that of those who writes for tabloids. 

 

SOURCES:

http://philippine-newspapers.net

www.mondotimes.com

http://en.wikipedia.org/wiki/Broadsheet

http://www.absoluteastronomy.com/topics/Broadsheet

SMALLER VERSION OF BROADSHITS- “The TABLOIDS”

(Abante, People’s Journal, Tempo, Pilipino Star Ngayon, Bandera)


The word “tabloid” comes from the name given by the London based pharmaceutical company Burroughs Wellcome & Co. to the compressed tablets they marketed as “Tabloid” pills in the late 1880s. Prior to compressed tablets, medicine was usually taken in bulkier powder form. While Burroughs Wellcome & Co. were not the first to derive the technology to make compressed tablets, they were the most successful at marketing them, hence the popularity of the term ‘tabloid’ in popular culture. The connotation of tabloid was soon applied to other small items, such as the Sopwith Tabloid aeroplane, and to the “compressed” journalism that condensed stories into a simplified, easily-absorbed format. The label of “tabloid journalism” (1901) preceded the smaller sheet newspapers that contained it (1918).

A tabloid is defined as “roughly 17 by 11 inches (432 by 279 mm)” and commonly “half the size of a broadsheet”; confusion can arise because “many broadsheets measure roughly 2912 by 2312 inches (749 by 597 mm)”, half of which is roughly 15 × 12 in (381 × 305 mm) not 17 × 11 in (432 × 279 mm).

tabloid is a newspaper with compact page size smaller than broadsheet, although there is no standard for the precise dimensions of the tabloid newspaper format. The term “tabloid journalism”, which tends to emphasize topics such as sensational crime stories, astrology, celebrity gossip and TV is commonly associated with tabloid sized newspapers, though some respected newspapers such as The Independent are in tabloid format, and in the United Kingdom the size is used by nearly all local newspapers. In the United States, it is commonly the format employed by alternative newspapers. As the term tabloid has now become linked to stories about crime and scandal, some small-format papers which claim a higher standard of journalism refer to themselves as compact newspapers instead.

Larger newspapers, traditionally associated with higher-quality journalism, are often called broadsheets, and this designation often remains in common usage even if the newspaper moves to printing on smaller pages, as many have in recent years. Thus the terms tabloid and broadsheet are, in non-technical usage, today more descriptive of a newspaper’s market position than its physical size.

FRONT PAGE:

Front-page describes something that is or is worthy of being printed on the cover page of a newspaper or magazine. The articles the editor the newspaper thinks are most important are put on the first (front) page and the subject of the most important among these is in the big title (headline) at the top of the first page. Traditional newspapers (not tabloids) are folded in the middle such that the top half of the first page is on top. The most important articles are on the top half so they will be seen on news stands. Another common phrase is “above the fold,” meaning an article on the top half of the front page. The headline of Abante, Pilipino Star Ngayon and People’s Journal is about the impeachment trial of Chief Justice Renato Corona. Pilipino Star Ngayon, Abante and People’s Journal focused on the Statement of Assets, Liabilities and Net worth of Corona.Tempo’s headline is about internet block out of Wikipedia. While the Bandera is not detailed in giving information about the headline. Bandera’s headline is not catchy.

 

EDITORIAL:

An editorial is written by one/many of the editors on the staff of the newspaper. It is usually on the last page of the front section. Editorials allow editors to pose their opinion (or that of the newspaper) on a news item in the editorial section. It does not qualify as “news.” News articles differ that they must be factual and supported with sources. They must be written by the journalist absent of his/her personal opinion. Objectivity is key. (blurtit.com) People’s Journal’s editorials is today’s most talked about issue which is the Chief Justice’s SALN. Abante has a space for some comments and reactions of the readers about the editor. Only Tempo used more than half of its page for their information. Since this is owned by Manila Bulletin, it also put the company’s profile.

ADS:

Advertisement is a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage. The Pilipino Star Ngayon has advertisements about seeking job here in the Philippines or what we called “job fair”. Since Manila Bulletin owned the Tempo, the advertisements here are about the publication of the newspaper. Moreover, the other newspapers have the same kinds of advertisements.

In my own opinion, the tabloid that contains exaggerated and sensationalized, the more tabloid is marketable and interesting for Filipino newspaper readers. 




To Tumblr, Love Pixel Union